Written by Joe Connolly, Sales Director
“It’s an irony of the Weihenstephan brewery that the oldest remaining building on the campus, the former cloister, houses their state of the art laboratory. Under medieval vaulted ceilings, we unpacked and presented our beers to some of the world’s foremost beer experts. In practice it was not altogether dissimilar from our own sensory analysis process; a shared moment of hushed silence as each beer was presented, discussed and dissected, followed by a crescendo of voices coming together to compare notes.
As much as we wanted to claw some constructive criticism from our collaborators, little was forthcoming. Their enjoyment of Fest of Both Worlds was apparently genuine. While our collaboration is certainly not “hoppy” by American craft beer standards, the bright and inviting new world hop flavor paired with the classically drinkable festbier character won them over. What initially felt like running a gauntlet ended with toasts and the kind of shop talk brewers all over the world love to engage in.” –Jack Hendler, Co-Owner & Chief Production Officer
That’s how we found ourselves processing through the town square, over the Isar Bridge to the Freising fairground, kicking off the 92nd annual Volksfest with cans of Copper Legend, Brite as Hell, and Fest of Both Worlds in hand, an incongruity caught here in a press photo. Truly surreal moments, indeed.