For 2023 we have curated our most exciting list of lagers to share with you all. It isn’t easy picking which beers to send out for distribution with so many favorites to choose from, but someone has to do it. We think sipping on a few of these through the process makes it a little bit easier. Here are some more details for you all.
Brand Refresh – We’ve already shared this news with you, but we expect all of the new cans to be flowing out of the brewery by February. Stay tuned in January for the artwork reveal.
19.2 Oz. Cans – Our new canning line allows us to flex on format a little bit and we’re pumped to be able to launch 19.2 oz. cans to the market. If you’ve been to the TD Garden over the past month or so, you’ve seen our first run of cans for Banner City and House Lager. Starting in February we’ll be able to release these on a wider basis to venues and stores across our entire network!
Chill Haze – We have been working tirelessly to reinvent the Hoppy Lager. We created one of the first and most iconic hoppy lagers with Hoponius Union back in the day. A lot has changed since then so we wanted to apply that new learning to a fresh new beer. Chill Haze drinks like a NEIPA at first but finishes with the classic Lager crispness that you expect. Stay tuned for more!
Brite As Hell and Bohemian Dusk – These beers were wildly popular in our beer hall program over the past year or so. We’ll be dropping those on a limited basis to the wider world this year.
Fest With The Best – We’re quadrupling down on the fest season since it is our favorite time of the year. We’ve designed a new mix pack for all of you fest fans out there.
This list shares what we plan to have in distribution for 2023, but we always keep a few surprises up our sleeves. We’re also planning a robust beer hall exclusive program where you can get some of your favorites that didn’t make the cut or some brand-new experimental beers that will be competing for future slots. Make sure you are following our Instagram and signed up for our newsletter to get the first looks.
Here’s to a great new year of beer. Post!
Click here to view the calendar in more detail, download and print.