In the city of Boston, success is measured by the banners we raise, and the Boston Celtics have set that standard for our city. That inspired us to create a new collaboration beer with the Boston Celtics called Banner City!
Banner City is a tribute to the values of the Celtics and Boston as a whole; Grit; Hard Work; Pride; And Of Course, Winning!
The beer is a light lager brewed with 100% American Two-Row Barley. We use a traditional step mashing and natural carbonation process to get the maximum flavor possible out of a light lager. All of this lager excellence checks in at only 96 calories making it a little easier to have a few.
For the can design we wanted to pay tribute to Celtics heritage and iconography in a bold way. The classic Celtics logo is presented unmistakably up front and gives way to a scaled up basketball pattern featuring the years where the Celtics have raised a banner. The fonts, colors and patterns exude Celtics tradition with a nod to the future.
This beer is hitting draft lines around Boston for tip off of the season next week. In fact, you can join our team as we take over The Greatest Bar on Tuesday, October 18 from 5:30 to 7:30 pm to celebrate the start of the new season and try the new beer. Keep up with our Lager Locator to see where else you can find Banner City.
We’re also releasing small amounts of the cans immediately which will be in 6 pack 12oz format. These will be more widely available in November so keep your eyes out.
This is a great Celtics team that came really close to winning it all last year. We’re excited for the new season and the potential of Raising One with all of you!