Written by Julia Paccone, Graphic Design Lead
Introducing our 2 newest lagers: sister beers; Dark and Brite as Hell.
While both of these brews drink light, Brite is that paler alternative and is made with many of the old-school techniques that make traditional lager special. Although not as pale in color as a traditional Helles, Dark drinks surprisingly light, inspiring the naming mashup, and is distinguished by its pleasant notes of chocolate and coffee.
The base pattern of both designs is created using our brand’s shield image, overlayed with geometric elements inspired by the malt plant (both Helles feature several malt varieties), stalactites and flames from hellish cave imagery, and sunbursts for Brite.
Keep an eye out for these new releases and unleash both your Dark and Brite sides.
Look out for Oktoberfest Variety Packs with the exclusive Brite As Hell, available now.
