Originally Posted at The Beer Nut
We are finally approaching the point where we will be ready to start brewing. The last piece of equipment has shipped and should be here soon. While we wait on that, there are still many things to finish so that we can devote our full attention to brewing. This week we are working on finishing the design for our coasters.
The basic design is more or less set. However, we want to put a slogan of some sort on the back of the coaster. We have come up with a few ideas, but we need you and your creativity. We want to hear some thoughts and ideas from the Jack’s Abby community to see if we can come up with something really great.
One idea we are considering is… “A family tradition of cold storage in the liquid art.”
We like this because “lager” roughly translates to “cold storage”. When we were growing up, our family owned a packaged ice business, so the slogan fits in both senses. It also pokes a little fun at all those serious claims of excellence and pompousness on other coasters. Although we like it, we are concerned no one else will get it.
For fun, here are some of our other ideas:
1) Lager of Love
2) Lager Out Loud
3) Be a Jack’s Abby Lagerhead
4) DRINK LAGER (the direct approach!)
5) Family Innovation, Local Inspiration
We want to know what you think of our “family tradition of cold storage in the liquid art” slogan or any of our other ideas. If you have any other suggestions, serious or silly, post them on our facebook page or e-mail us at [email protected] We are also interested in any slogans from other beers that you like a lot, so send them our way too.