Sensory Program

Sensory analysis is one of Jack’s Abby’s most important quality measures. In our laboratory, we employ all sorts of instrumentation to determine if we hit our target goals of ABV%, bitterness, turbidity, yeast attenuation, etc… However, none of these assays can appropriately convey the sensory attributes of the beer and whether or not our beer…

Czech Republic Trip Recap

Written by Joe Connolly, Sales Director Anytime I’ve ever experienced a vein of confidence about my knowledge and understanding of beer and its culture, a humbling educational experience has presented itself. So it was when I first agreed to work on a book about lager beer with Jack. As someone who’s been fascinated by beer…

Germany Trip Recap

Written by Joe Connolly, Sales Director Last October, Jack and I romped through Germany, Czechia, and Austria for 11 days, the second overseas trip for our upcoming book. As ever, I left thinking I’d find the answer to one set of questions and returned mostly satisfied; though, of course, with a whole new set of…

Brand Refresh Reveal

Hi! I’m Katie Hughes, one of the graphic designers here at Jack’s Abby. I’ve had the pleasure of working for Jack’s Abby for the past 4 years and I’ve watched our company grow immensely, paving the way into new territories, expanding our beer portfolios, and reaching more customers like you to share our love of…

Brand Refresh

BIG ANNOUNCEMENT: We’re working hard on a brand refresh! We gave Jack a shot at the project, but maybe it’s better if he sticks to brewing and we let our talented designers take this one. There are loads more details below if you’re curious, and as always hit us up with any questions. “Your current…